Creative direction · ad creative · digital production
mjc Matheus Camilleri, creative director
I make campaigns, brand direction and digital content for ambitious consumer brands.
I'm Matheus Camilleri, one person. I come up with the idea, direct it and make it, from the first concept to the finished ad, page or video, using AI tools where they make the work faster or better.
Selected work
Three projects, honestly labeled.
Client work, my own ventures and academic projects are marked, so you always know what you're looking at.
Client work
Emporium
Repositioning a boutique stone fabricator as a design studio for a younger audience.
Paid · Not launched
My own venture
Mango Salad
A publishing brand for undiscovered artists: magazine, TV episodes and social drops.
Self-initiated
Academic co-op
VR Experience System
A memory-based VR concept built in Unreal Engine, guided by an AI companion.
Prototype
What I do
Most projects start with the idea and end with something you can publish.
01
Creative
Concepts and direction that give a product a clear point of view.
- Creative and art direction
- Campaign concepts
- Brand development
- Advertising creatives
02
Digital
Production at the standard of the concept.
- Websites and landing pages
- Video and motion content
- Digital content production
- Multimedia
03
Technology
AI-assisted production and light automation that shorten the path from idea to asset.
- AI-assisted creative production
- Workflow automation
- Immersive and emerging-tech prototypes
Working with one person
Concept and production, no handoffs.
Fewer handoffs
The person who develops the idea also directs and makes it, so nothing gets lost between a brief and a deliverable.
One visual system
Ads, pages and content come from the same direction instead of a pile of separate files.
Honest scope
I work alone. If a project needs more hands, I bring in people I trust, and we agree on that up front.